How it works
RFC 3986 Standard Query Parameter Assembly
Combines destination URL with standardized tracking dimensions, preserving existing query fragments and ensuring case-consistent attribution.
- 11. Enter landing page destination URL.
- 22. Specify Source (e.g. google, newsletter, instagram).
- 33. Specify Medium (e.g. cpc, email, social, qr).
- 44. Specify Campaign name (e.g. spring_sale_2026).
- 55. Copy clean final URL or generate campaign QR code.
FAQ
Frequently asked questions
Why should UTM parameters always be lowercase?
Google Analytics 4 is case-sensitive. If you use 'Facebook' in one link and 'facebook' in another, GA4 splits them into separate channels. Lowercase normalization keeps your reporting unified.
Can I track offline flyers and brochures with UTM links?
Yes! Use utm_medium=qr or utm_medium=print and download the generated QR code to print on physical menus, flyers, and banners.
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