Advertising
Ads that reach.
Results you can see.
Build campaigns from the customers you already know, test what works, and follow every ad from the first impression to a booking or a sale.
295 leads in 30 days$4.20 cost per lead7.2× return on spend
Example data for illustration.
Campaign builder
Four steps, and your customer list does the targeting.
- GoalMore bookings
- AudienceWho should see it
- CreativeImage and wording
- Budget & datesThen launch
Who should see this campaign?
Audiences are built from your own customers, bookings and sales.
SAVED AUDIENCES
✓ Lapsed 60+ daysHigh spendersNew this monthBooked, never boughtBirthday this month
People in this audience
1,120
Last visit more than 60 days ago
Visited at least twice
742
Returning customers who lapsed
Average past spend
$84
Per visit, last 12 months
BackNext: Creative →
Example data for illustration.
Performance
Follow an ad all the way to the sale.
- Seen
- Clicked
- Became a lead
- Bought or booked
Leads land in Customers (CRM) with the campaign attached, so a later booking or sale is credited to the ad that started it.
Campaigns Last 30 days
| Campaign | Spend | Leads | Cost per lead | |
|---|---|---|---|---|
| Autumn Rebook Offer | $420 | 112 | $3.75 | Active |
| New Customer Welcome | $310 | 74 | $4.19 | Active |
| Weekend Flash Sale | $280 | 61 | $4.59 | Active |
| Gift Card Promotion | $150 | 33 | $4.55 | Scheduled |
Experiments
Run two versions. Keep the one that works.
Rules
A poor ad never quietly spends your budget.
Pause when cost per lead is above $8On
Alert me at 80% of budgetOn
Raise budget 10% when CTR beats 4%Off
Works with Social Media Management, Marketing & Campaigns, Customers (CRM) and Competitive Insights.
Know which ads bring customers through the door.
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